Episode 2: India

July 25, 2026

In this episode we explore negotiation in India, a vibrant democracy of over 1.4 billion people and one of the world's fastest-growing major economies.

India is a country of extraordinary complexity and contrast. It's where ancient temples stand alongside cutting-edge tech campuses, where English is widely spoken in business yet dozens of languages and hundreds of dialects flourish across regions, where startups in Bangalore are disrupting global industries while traditional family businesses thrive for generations. From information technology and pharmaceuticals to manufacturing and services, India has become an indispensable player in the global economy.

But what's really happening beneath the surface when you negotiate in India? Is the importance of relationships and personal connections genuine, or is it just a formality before getting down to business? How do you navigate a business culture that seems simultaneously direct and indirect, formal and informal? India is often described as hierarchical, but what does that actually mean when you're sitting across the negotiating table? And with such vast diversity across regions - from Mumbai to Delhi to Chennai to Bangalore - can we even talk about one Indian business culture?

In this episode we'll explore these questions and uncover what really matters when negotiating in the Indian context. We'll discover how to build the trust that forms the foundation of Indian business relationships, understand what flexibility and patience really mean in practice, and learn why what seems like a simple "yes" might carry meanings you haven't considered. Is the Indian negotiation style as relationship-focused as people say, and if so, what does that mean for how you should prepare and engage?

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